Another ego-marketing tip of the week

I know it's been two weeks since I posted the first ego-marketing tip of the week, so I guess I'll have to think of another name for these ego-marketing posts. Anyway, last time I wrote about the importance of having your name ranked high in Google, being it either the organic or sponsored search results. Obviously, before you focus on your ranking, think about your web presence first.

The last few days I came across some great posts about blogs being the new resume and, as a result, "Google me" being the new business card. Both posts are spot on. Of course, "being online" has it's own disadvantages: the internet - and Google in particular - doesn't forget about anything. On the other hand, from what I've learned from my limited personal experience, use it well and you'll be astonished by the results. So don't be shy, start blogging, sign up for Twitter and get heard.

You don't have to, of course, but this sentence points it out nicely: It's OK that you don't have a blog. But realize that you're competing with many folks who do...and that's only going to get harder over time. So, if you can, start one. Give it a go.

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