We're googling less
SEP
On 13 September 2008, 10.59 h - Four comments
Tagged with Google, Eye Tracking, Seo and Search
This is interesting: while URLs are out and we're googling almost everything, we're spending less time on Google than ever. Really, if you're not above the fold, you can pretty much forget about it.
Found through Think Eyetracking.
Four comments so far
I do exactly the same as Wolfr. I also use Google to spell check not only words but also to double check the spelling of person's names. And not to forget to do conversions from pounds to kilos, dollars to euros etc. I'm using Google more than before!
@Wolf/Bart: agree. However, the eyetracking shots above are the result of a study in which people were asked to perform a certain search query. That means the kind of Google usage you're describing is not included.
Top SERP ranks do seem to be an important influence on click-throughs and traffic. Some studies suggest that the top two organic listings in Google receive nearly half of the traffic on the keywords examined.
As in the offline realm, many elements of the marketplace have less do to with reality than with perception. Superior ranking and exposure in search results may lend itself to higher perceived credibility with searchers and consumers. Perhaps if you come back #10, consumers believe your business, brand, products, and services are not as strong as Mr. #1.
The category or industry to which the search terms belong probably has an influence, too. If someone is looking to buy online (or offline, for that matter) he may do more comparison shopping and thus move farther down the SERPs. If he is doing what Wolf and Bart suggest, maybe he barely moves beyond #1. However, it wouldn't account for the eyetracking variations.
Posted on 31 October 2008 at 03.55 h by Wausau Marketing - Permalink
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Yes and no: common behavior is typing the name of the website you want to go to in Google and click the first link, even though you know the url.
Not everybody has browsers with awesomebars ;)!
Posted on 13 September 2008 at 11.41 h by Wolf - Permalink