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Tweetthrough: your Twitter clickthrough rate (two comments)
Posted on 8 September 2010 in Twitter, Work and Project
I do keep quite a number of ideas in the Someday folder of Things.app. If I still like them after a few weeks, it usually means it's worthwhile working on them. That's why I built Tweetthrough.com a few weeks ago: we're all used to talking about clickthrough rates in email marketing, but we never talk about the CTR of links shared on Twitter. I .. read more
Location
Posted on 13 August 2010 in Location and Presentation
Proximity BBDO has this pretty cool concept called Laeken University, internal presentations to keep each other up to date about trends and projects we're working on. I did an introductory session on location yesterday, which you can find below!
Facebook Inside Out (one comment)
Posted on 21 May 2010 in Facebook and Presentation
I did a presentation on Facebook yesterday to a group of marketing students at KHK. Even though I did a very similar presentation only six months ago, it was interesting to see how many slides were either outdated or missing. The speed at which Facebook innovates is downright impressive. If you're looking for a quick roundup of the current situa .. read more
Loyalcation
Posted on 16 May 2010 in Loyalcation, Mobile Webcamp and Presentation
I did a presentation at Mobilecamp Brussels last week where I talked about what I like about the current location based social networks and how things get even more interesting when you combine location + social + mobile with loyalty and CRM. I called that combination loyalcation and invited attendees to point to interesting cases and examples .. read more

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