Marketing

Six articles were tagged with Marketing.

Reselling whitelabel email marketing tools: my take (seven comments)
Posted on 22 December 2008 in Email, Marketing and Thoughts
There was quite a discussion on Twitter this morning after @clopin pointed to Emeka, Pixeo's brand new email marketing solution. Soon after, some people (I did so as well) pointed to the fact that Pixeo was only reselling CampaignMonitor's whitelabel solution (formerly known as MailBuild). Obviously, there's nothing wrong about that: CampaignMon .. read more
Break up marketing (one comment)
Posted on 12 October 2008 in Video, Marketing and Paola
Imagine such virtual stories as lonelygirl15 or Paola going just one step further ...
It's okay to use Hotmail for business email (three comments)
Posted on 16 September 2008 in Email, Marketing, Stats and Analytics
Well, at least you're not the only one doing so. According to Salted Services (producers of the pretty awesome Litmus app) 33% of all business recipients use Hotmail to read email newsletters. That makes Hotmail the second popular email client after Outlook (36%) (full report). I'm just wondering how this compares to real world usage. I for one .. read more
Walk on water (two comments)
Posted on 24 August 2008 in Video, Conversation, Humor and Marketing
I know Steve Rubel wrote about this a few days ago already (I have difficulty catching up with my feeds), but I'm posting it anyway as I think it's a brilliant ad. I mean, we're constantly trying to come up with fantastic ideas to draw people's attention, while in fact *just* responding to what's keeping people busy may have much larger impact. .. read more
Live from Chicago
Posted on 14 October 2007 in Nocus, Marketing, Dma and Conference
My boss is currently attending DMA 07 - probably the world's largest direct marketing conference - and promised to publish a daily report to the Nocus blog. Not really surprising though, his first post from the US is not about the conference. I'm curious to see whether today's post will be an iPhone review or an actual report of the event. Anywa .. read more
The PR industry badly needs some good marketeers (three comments)
Posted on 3 April 2007 in Public Relations and Marketing
I was skyping with Bart this afternoon, discussing some business ideas he had posted to his Twitter account. As he was using terms like online brand monitoring, reputation management and crisismanagement, it reminded of the time (well, it isn't that lang ago) I used to study public relations. We used this handbook called Public Relations: Beleid .. read more

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