Social Media Marketing

Two articles were tagged with Social Media Marketing.

• 2.0 is so dead, this time for real (three comments)
  Posted on 1 April 2007 in Web 2.0, Social Media Marketing, Conversation and Trends
  A few weeks ago Tom wrote he was replacing web 2.0 by Marketing in the conversation era. I didn't agree with him for two reasons. First of all because he was just substituting one buzzword for another. Secondly, and that's even more important, because he replaced something that wasn't about marketing back when it was introduced, by a new term th .. read more
• The social marketing boomerang
  Posted on 14 March 2007 in Social Media Marketing, Mashup, Buzzword, Boomerang and Weed
  Feared by generations of online marketeers, the social media marketing boomerang always returns at the very time you think you've just launched your best campaign ever. We saw it in the past when Chevrolet thought it would be a good idea to have consumers create their own Tahoe ads - resulting in a large number of not too flattering commercials .. read more

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